Public relations
refers to the effort to maintain or establish trust through cultivating
opinions and relationships. Both internal and external communication must be
maintained.
This book and internet project is
addressed to all Transylvanian Saxons and to the public interested in
Transylvania and the Transylvanian Saxons. It is intended to be both an analogue
and a digital "business card" of the Transylvanian Saxons and their institutions
worldwide.
The following concrete objectives are to
be pursued:
-
The first part takes stock of the current
situation and looks to the future.
-
The second part presents a portrait of the
Transylvanian Saxons, using examples to illustrate the dimensions
of the Transylvanian Saxon community, culture and identity.
-
The third part contains an introduction to the most
important Transylvanian Saxon institutions worldwide and an
overview of all relevant institutions.
The project “Transylvanian Saxons - A Portrait.
Generative artificial intelligence (GENAI) connects Transylvanian-Saxon cultural
heritage” refers to the second part of a
project created in 1999:
Siebenbürger Sachsen in Baden-Württemberg
Here is the preliminary table of contents:
I. Generative artificial intelligence (GENAI)
connects Transylvanian-Saxon cultural heritage
-
Introduction Transylvanian Saxons:
Settlement in Transylvania, Migration from Transylvania,
Shaping the future in the new locations
-
Philosophy of Generative Artificial Intelligence: Theoretical Limits and
Possibilities, Practical Benefits and Threats
II. Transylvanian Saxons – A Portrait
-
Maintaining independence despite changing
national affiliations.
An overview of a nearly 900-year history
-
Transylvanian Landlers
-
Emigration and integration in America: Canada and the USA
-
The reasons for emigration and the integration process in Germany
-
Legal traditions
-
Religion and ecclesiastical history
-
Economic achievements
-
Science and Technology
-
The school system of the Transylvanian Saxons
-
Transylvanian-German literature and theatre
-
Transylvanian Art and Artists, then and now
-
Architecture, more than fortified churches
-
Music in Transylvania and Transylvanian-Saxon musicians
-
Customs and community life
-
The dialect of the Transylvanian Saxons
-
Poetry in the mother tongue (dialect poetry)
-
Transylvanian Saxon identity
-
Transylvanian-Saxon coats of arms and logos
III.
Attachment: Transylvanian-Saxon associations today
-
Political associations
-
Religious institutions
-
Cultural and scientific associations
-
Social associations
-
Youth organizations
-
Other Transylvanian-Saxon associations
Multilingual publication in German, English and
Romanian
The migration movements of the 20th
century also led to a change in the importance of the language as a
unifying bond of the Transylvanian-Saxon community. On the one hand,
the dialect is spoken by fewer and fewer descendants, and on
the other hand, the understanding of it has even been lost in some cases.
The Transylvanian Saxons, some of whom have been living in the USA and Canada
since the end of the 19th century,
speak English as their first language, understand little German
and very few understand the Transylvanian Saxon dialect.
In German schools in Romania, over 90 per cent of the pupils are of another
nationality, usually Romanian. A significant proportion of
these
pupils show a strong interest in the Transylvanian Saxon cultural
heritage and are willing to learn about and develop it.
Therefore, the results
of the book and internet project will be published not only in German, but also in English and Romanian.
Articles on these topics